I am passionate about body image specifically in relation to athletic clothing in the gym because I know that this is often overlooked. I have experienced body image dissatisfaction in the past and know how destructive it can be to a woman's mental health. With this brand, I want to empower women, especially body types that are not represented enough in the media
Due to the fact that we are a brand owned by women and for women, we recognize that women often feel judged in the gym. Furthermore, women struggle with body positivity. We aim to have a diverse range of women-all ages, ethnicities, races, sizes, and shapes.
15 February 2022 - Company was founded by Claire Angel.
ABOUT US
Background
Timeline
Our Promise
Mission Statement
Beacons are meant to guide, signal, or celebrate. We want you to feel constantly empowered to help not only yourself, but other women in the gym. Let's be a Beacon of hope together. Additionally, we seek to provide clothing that continuously makes you feel like confident and strong women. While maintaining a sustainable fashion forward approach, our clothing seeks to address gym intimidation and body image issues--a societal construct which societies use to approach health. We all start somewhere. Whenever you see someone with Beacon, know that you are never alone.
We have designed these clothing pieces with one sole purpose: to help you reach your maximum potential. Our promise is about making sure that we always put you first. In every design and visionary goal, we will always rely on women to empower other women. We will never lose sight of continually putting women of all body types and women of color in the forefront.
By Women & For Women
Beacon
Core Values
Society has made it inevitable for us to escape thinking about our bodies and how they appear to others. Surprisingly, we have done all the thinking for you. Our athletic clothing is designed to empower you to live a healthy lifestyle for your intrinsic goals (i.e., personal growth). Let our clothing's comfort and technology do the work.
Our Technology
Community: We believe in giving back to our community. Donations go a long way.
Carbon Footprint: Reducing your footprint while supporting a women-owned business.
Transparency: We remain at the forefront of transparency with our customers 24/7.
Empowerment: The entirety of Beacon lies on empowerment. We are looking out for one another. It's effortless.
???? 2022 - Beacon launches its first campaign.